About True North & The Owner

 

Your True North —

A Beautiful Custom Home that Fits YOU

Life in our modern world is chaotic. You need a fixed point to rely on—a home built specifically for you to fit the way you want to live. Your home should be a source of comfort and stability in an unstable world and a beautiful statement of who you are. That’s the meaning of True North—a fixed point you use to set your course. Your personal North Star. Let us build a home that perfectly fits you and your needs.

Why should you choose True North? The answer is threefold: integrity, quality construction, and a smooth, professional process built on years of experience. We know how important your home is to you, and our principles guide us to deliver high-quality work on time, on budget, every time. We believe in doing things right the first time, and we know how to dial in all the details to make it happen, following our own true north in the work we do for you. 


Building homes doesn’t always go smoothly. You’ve probably heard stories! So it’s important to look for a builder you can trust. Someone you can sit down with and get to know. Someone with years of experience—not only in building but in the business of building. You need to know that communication and a commitment to doing things the right way, the first time, is as important to your builder as it is to you.


It takes leadership, communication and experience to bring together the right people from many different trades to build your perfect home. It takes a proven process to keep the project on schedule and allow you to be an integral part of planning your dream home. It takes a builder who cares.


You’ll find those qualities in True North. With years of history in custom home contracting in Lincoln, Nebraska, we’ve built long-term relationships with the best craftsmen in the area and can handpick the perfect experts for every aspect of your home.


With True North, you’ll feel confident from the beginning that your new home will be a perfect oasis, where you and your family can escape the chaos of the world.

 About Sam Swartz

 Owner

Professional Career

Sam Swartz has an entrepreneurial spirit, a passion for custom home building, and a history of success. 

True North, a beacon of personal guidance for Sam, mirrors the role your new home will play in your life. Sam’s extensive experience in the building business has taught him the joy of collaborating with future custom-home owners, helping them transform their dreams into reality. This profound understanding led to the inception of True North.

Sam, a true local, was born and raised in Lincoln. After graduating from Lincoln Christian High School, he pursued his Bachelor of Arts Degree in Business from Doane University. His journey in the business world began with two Fortune 100 companies, but it was his local connections and understanding that propelled his photography business and contributed to an Omaha firm's growth, serving over 15,000 customers in the area.

In the construction industry, Sam found his calling helping people build comfortable custom homes they feel proud of. Homes that are built right the first time. Sam’s business and project management acumen sets True North apart from other builders in the area—and his strong relationships with area contractors. It is Sam himself who handpicks the perfect craftsmen for each and every homebuilding project. In many cases, Sam's relationship with skilled, local tradesmen has evolved into a personal friendship—and that leads to a positive process where everyone can work to their utmost ability to create your perfect home. 

To Sam, the True North concept is perfect for custom home building. Call him today and let True North help you find your North Star in a beautiful, brand-new custom home. 

Getting Personal

Sam believes that if he is going to be your builder, it’s important to know him personally, not just what he can do for you as a professional. You’ll learn he often considers his colleagues as friends—one of the most important secrets to his success as a builder.


Sam has maintained his exceptional drive, focus and creativity through hobbies, as well as work. He loves to travel and has visited many amazing places throughout the world. (Ask about his crazy eight days pursuing polar bears in the Arctic). He follows baseball, works on his ’72 Corvette, and loves being outdoors and “Jeepin’”. Sam donates time as a board member for the Home Builders Association of Lincoln (HBAL) and his church. Over the years, he has contributed time to numerous Lincoln community organizations.

 

Sam's dedication to his work at True North. is balanced by his commitment to his family and personal life. He cherishes his wife Briana and their two children McKinley and James, and believes in making the most of every day. For Sam, a fulfilling life includes a harmonious blend of work, family, faith, and play.


 Helping the Community, On and Off the Clock

 

Sam strongly believes in giving back to the community that’s given so much to him. He knows no one achieves success alone.


He has served on the Board of Directors for the Home Builder Association of Lincoln since 2017 and is also currently serving as president of the Young Home Builders Association—a subcommittee of the Home Builders Association of Lincoln—to help create a path for the younger generation working in building industry and help them realize their potential. Among many other projects, in 2021, Sam and the association worked together to put together a new car show as a fundraiser for high school industrial arts programs.

Sam also has given back to Lincoln in other ways, such as helping construct Habitat for Humanity homes in Lincoln. He also regularly helps at the church he has attended since he was young, where he has forged strong, lifelong friendships.


Look for more exciting projects coming soon!

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